How to Make Your Company More Open and Connected?

From healthcare to government to education, it’s clear that we need a new way forward to make the world truly more open and connected. It sometimes seems like “business as usual” is still making it difficult for people to really feel like they are collaborating and communicating to get things done.

Carl Kruse

When we hear the words “more open and connected,” we typically think of social media and open floor plans.

Sustainability: Work from anywhere

Employees aren’t connecting over ping pong tables, and open floor plans aren’t making teams any more open with one another. Organizations become more open and connected simply through employee happiness. In a world with a population surpassing 7.5 billion people, with approximately 200,000 people moving into the world’s cities every day, building remote teams that work from anywhere is more important than ever in order to sidestep the pollution of dysfunctional daily travel that has spun out of control in virtually every city across America.

Become more sustainable by using messaging apps like Slack and HipChat, and video conferencing, to transform your employees’ home offices into productivity powerhouses.

Inclusion: Listen to everyone

Diversity awareness is on the rise, not only because we have put a human face to it, but also because diverse teams that collaborate closely are proven to be more innovative in the workplace. Today, success in business at all levels is innovation-driven and relationship-driven, not task-driven. A lack of diversity results in hive-mind and group-think, which is ultimately counterproductive.

Opening your doors to inclusion can make your organization more open and connected by considering — and acting on — fresh-faced perspectives from a larger and more diverse pool of minds, experience, and worldviews. Besides bonding over victories, nothing builds trust and connection among teams quite like people feeling that their own unique voices are being heard in a consistent and successful way.

Transparency: Learn from anyone

Today’s business world is flattening out, with a focus on meritocracy, and a distaste for the Industrial Era top-down hierarchy that defined the workplace for the Baby Boomer generation. One of the main reasons why key employees can become disconnected and demotivated is because they feel like they are out of the communications loop, or that communicating is too complex — they may feel a lack of ownership, because they may not feel a sense of transparency about where they are headed and why. Task-wise, miscommunication happen (an enemy of openness) all the time because of a lack of transparency in a number of workflow scenarios.

Carl Kruse believes that any team can quickly and easily come together and collaborate over these concepts. It’s true that social media can over-simplify our communications, and that open floor plans aren’t all that seamless —

if you are looking to create a more open and connected company, think outside the box and try to bake these three ideas into the foundation of your culture.

Originally posted at  https://www.entrepreneur.com

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4 Ways Your Startup Could Save the World

Our country was built on the idea of entrepreneurship and entrepreneurs continue to create 63 percent of the new jobs in the United States. In fact, up to 90 percent of jobs globally are created by entrepreneurs. As former UN Secretary General Ban Ki-Moon said, “Entrepreneurship is about innovating, breaking down barriers, taking risks and showing that new business models can tackle long-standing problems.” I am bullish because I believe that your companies are going to save the world.

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The United Nations Sustainable Development Goals (SDGs), which were developed in 2015 by world leaders and entrepreneurs, serve as a solid framework for not only the end of poverty but also highlight problem areas for which businesses can find innovative solutions. I think of it as the world’s to do list and a great starting point for entrepreneurs who are looking to make a difference.

So how can you make a difference? Do you have an idea that will help alleviate one of the world’s pain points? Are you working to save the planet through your profitable company? Here are a few ways you can help save the world with Carl Kruse:

Make sure your company has a triple bottom line of people, planet, profit.

There is an opportunity to put purpose into profit. Weigh your profits equally with the impact on people and how your product enhances the planet. And by the way, this helps sales! Consumers pick purpose-driven products over those with no mission.

Collaborate across industries, sectors, and communities.

Traditionally, collaborations for global development have been thought about in terms of public-private partnerships or public-private-NGO partnerships. We now know the most successful and sustainable social good efforts have multiple layers of engagement that include stakeholders, for-profit companies, nonprofit agencies and government all working in tandem toward a goal. Seek out partners in government, find community leaders to be advisers and find overlapping missions with a nonprofit.

Make inclusion a core tenet of your business.

We are in a time where diversity and inclusion are more important than ever. Look at your company and teams to ensure you have various races, genders, and backgrounds working with you. Studies show diverse teams have better performance. Also, think broader — make sure you think about supplier diversity in your subcontracting.

Apply for pitch competitions that emphasize the global good.

Purpose-based pitch competitions are starting to emerge in the startup community, including #PitchwithPurpose, the first to include the potential impact on the SDGs as a judging criterion. These sorts of competitions allow entrepreneurs an opportunity to practice their pitch, exposure for the organization as well as possibly earn money to further their mission and impact global goals.

Originally posted at  https://www.entrepreneur.com/

Whatsoever You Do –Find Your 1,000 True Fans

A friend today asked me for a good book on marketing as if I would know, but I then remembered the impact Kevin Kelly’s essay “1,000 True Fans,” had on me some years ago and suggested to my friend he starts his research reading it.

Carl Kruse

As I myself went back to re-read “1,000 True Fans,” it now struck me as one of the sanest and best approaches to reaching people, e.g., marketing, especially if you are starting out, like my friend says. Kelly’s essay is perhaps the ultimate anti-branding approach to branding.
In looking around the web, I see the essay has found champions such as Tim Ferriss, who has included it in his latest work, “The Tools Of Titans” (another fantastic read for all things life-hacking, to not say life-changing) and dovetails with the spirit of people like Seth Godin who advocate the idea of starting out by marketing to one or two people and taking it from there; a super condensed notion of 1,000 true fans.

I’m not a marketer but I would not start any new venture – business, artistic or otherwise – without becoming real close to 1,000 True Fans.

Keep Doing Goodness,
Carl Kruse

Originally posted at http://carlkruse.org/2017/02/03/find-1000-true-fans/

How Entrepreneurs Can Recover From a Failed Business Strategy?

Failure is the stepping stone to the success we all must have heard this quote somewhere or the other, but how many have you followed this? Life is always full of ups and downs like tide waves, but it’s also true that with time it just pass by. So, with such experiences, it’s always up to you how you come up with them and how important that could matter for you to become the success with these failures.

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So, to help you out and let you know how entrepreneurs can recover from a failed business strategies, Carl Kruse tried to discuss a few points that will definitely help you to run your business much successfully in future:     

Accept failure

The fastest way to build a successful business from scratch is to fail fast, it odd to hear but true as the more early you accept this the lesser time you can take to come up with the best solution. As this failure could give you the lesson for the lifetime and could generate the ability to take business beyond your old perspective.  

Never Take Failure Personally

Don’t lose hope is the moral of the story you must also accept this mantra that helps the different successful entrepreneur to come up with their business loss or failure. As life still continues! So better than banging head into the wall and shutting yourself from the rest of the world, it’s better to give break to yourself and take time to come up with a better solution of your problems   

Understand The Situation

According to Carl Kruse running out of the situation is never come up with the solution to your problems. It’s better to pull up your socks and understands what all has been missed by you, that must be important from the entrepreneur point of view for good business fortune.     

Ease With Your Emotion

If you have lost your business it is suggested that to just ease with your emotion. As it’s your failure so don’t let other make fun of your tears and once gain don’t get hampered with others smile. Taking any issue personally, can break your moral to the ground and could lead you to some other direction. Always console your emotion in front of those who could guide you for betterment.